The 16 Best Natural Shampoos of 2025 for Every Hair Type

Switching to a natural shampoo can be a game-changer for your hair health, but finding the best natural shampoo for your hair type can feel overwhelming. With so many brands claiming to be “clean” and “organic,” it’s hard to separate the genuine from the greenwashing.

We’ve tested, reviewed, and rounded up the 16 best natural shampoos of 2025 to suit every hair type and concern, whether you’re battling frizz, dryness, or scalp issues—or want to simplify your routine with a clean formula.

Why Go Natural?

Conventional shampoos often contain sulfates, silicones, parabens, and synthetic fragrances, which can irritate the scalp, strip natural oils, and harm the environment. On the other hand, natural shampoos use plant-based ingredients and avoid harmful chemicals, making them a gentler and more sustainable choice.

The 16 Best Natural Shampoos of 2025

1. Plaine Products Refillable Shampoo

Best for: Normal, medium, thick, & oily hair
Key features: Vegan, cruelty-free, zero waste
This aloe-based shampoo offers a concentrated formula that deeply cleans without stripping. With scents like Rosemary Mint Vanilla and eco-friendly refillable packaging, it’s a top pick for sustainability-minded users.

2. EVOLVh SmartCurl Hydrating Wash

Best for: Curly & wavy hair
Key features: Curly Girl Method approved
Designed for curly and wavy hair, this shampoo hydrates without weighing down your strands. It minimizes frizz while enhancing bounce and elasticity.

3. Under Luna Shampoo

Best for: Dry, thin, fine, & damaged hair
Key features: Glass bottles, customizable scents
This shampoo’s double-wash technique ensures a clean scalp and nourished ends, perfect for those with delicate hair.

4. Briogeo Scalp Revival MegaStrength+ Dandruff Relief Shampoo

Best for: Dry, itchy, flaky scalps
Key features: Vegan, formulated with tea tree and charcoal
This shampoo uses salicylic acid to address dandruff while moisturizing the scalp, making it an ideal swap for harsh medicated shampoos.

5.Native Strengthening Shampoo

Best for: Color-treated hair
Key features: Gentle on chemically treated hair, made of almond and shea butter
Native Strengthening Shampoo is made up of 10 ingredients that protect against damage, restore moisture to hair, and reduce breakage.

6. Aveda Blue Malva Shampoo

Best for: Blonde, silver, and gray hair
Key features: Neutralizes brassiness, hydrates with plant-based extracts

Ideal for maintaining cool tones, this shampoo uses blue malva and coneflower to enhance brightness and banish yellow tones. Its gentle, sulfate-free formula ensures hydration while being safe for sensitive scalps and color-treated hair.

7. Viori Shampoo Bars

Best for: Fine, straight hair
Key features: Low waste, made with rice water
These shampoo bars are compact, sustainable, and effective, offering a creamy lather that strengthens hair with Longsheng rice water.

8. Carina Organics Shampoo

Best for: Budget-friendly natural shampoo
Key features: Affordable, organic formulas
A clean option for the price-conscious, Carina Organics keeps hair soft and healthy without harmful chemicals.

9. Acure Ultra Hydrating Shampoo

Best for: Dry or curly hair on a budget
Key features: Affordable, nourishing formula
This vegan shampoo packs hydration without breaking the bank, perfect for curls and dry strands alike.

10. Max Green Alchemy Scalp Rescue Shampoo

Best for: Budget dandruff relief
Key features: Plant-based, soothing for scalps
This affordable alternative soothes flaky, itchy scalps with gentle ingredients.

11. Innersense Hydrating Cream Hairbath

Best for: Thick or coarse hair
Key features: Deeply moisturizing
Rich with aloe and shea butter, this shampoo hydrates and defines even the thickest hair types.

12. Griffin Remedy Color Extend Shampoo

Best for: Color maintenance on a budget
Key features: Vegan, supports color longevity
A wallet-friendly choice for preserving color vibrancy.

13. Rahua Hydration Shampoo

Best for: Ultra-dry hair
Key features: Amazonian oils for intense hydration
Deeply nourishing, this shampoo uses rainforest botanicals to restore moisture and softness.

14. Innersense Pure Harmony Hairbath

Best for: Sensitive scalps and fine hair
Key features: Gentle, sulfate-free formula
Ideal for delicate strands, this shampoo cleanses without weighing down fine hair.

15.SEEN Skin-Caring Shampoo

Best for: Unscented natural shampoo lovers
Key features: Fragrance-free, cruelty-free, vegan
A no-scent option that delivers effective results while reducing waste.

16. Acure Clarifying Shampoo

Best for: Oily hair and scalp buildup
Key features: Deep cleansing, affordable
Great for detoxifying greasy hair while staying sulfate-free.

Five Tips for Transitioning to Natural Shampoo

1. Give it time: It may take a few weeks for your scalp to adjust.
2. Use a clarifying rinse: Try an apple cider vinegar rinse to remove buildup.
3. Double cleanse: Many natural shampoos require a second wash for best results.
4. Go easy on conditioner: Some natural shampoos are hydrating enough on their own.
5. Install a shower filter: Remove chlorine and impurities from your water for better hair health.

Final Thoughts

Natural shampoos are worth the investment for healthier hair and a happier planet. Whether you’re looking for a shampoo for dry, oily, or colour-treated hair, this guide has the perfect match for your needs.

Let us know in the comments which shampoo you’re excited to try!